Give your customers the power to say YES

“There is only one valid definition of business purpose: to create a customer.” - Peter Drucker, management consultant and author.

We all know that converting leads comes at the end of the sales cycle. Through a structured lead conversion path, you can attract the right customers. To do this, you must first plan out your lead strategy. You must tell a compelling story and create a compelling offer.

The 4-stage process to determine your leads is the same each time, it will never change.

1. Identify your lead conversion process.
2. Identify the inputs, processes costs and outputs.
3. Select the appropriate indicators.
4. Track and review your key indicators.

Converting your leads into customers.

Lead conversion is a process that transforms leads or potential customers to actual customers. A lead conversion plan is considered successful when a customer account is created. There are a number of stages in the lead conversion process, as follows.

1. Engage with your customer.
2. Repeat the message over and over.
3. Determine their needs.
4. Provide a solution to their problem.
5. Create and offer a product.

The power to say yes comes from making your offer to the customer. It’s amazing how many times businesses do not have a compelling offer for their service and then wonder why they are not attracting customers.

Customers will buy for two reasons, something they want or something they need. The things they typically purchase are as follows:

1. Information to answer questions.
2. Understanding of the information, which you provided.
3. Strategy, help in giving someone a clear picture of the future.
4. Processing of transactions. This can be a simple as paying for an item in a shop or transacting a legal contract.

For more information on lead conversions, strategies, metrics and more;