Gold dust in your business and you just cannot see it

As business owners we are often focused on attracting new customers, what is more important is looking after the ones you already have. Your existing customers are precious just like gold.

When you think about it, looking after your existing customers isn’t just polite, it makes good business sense. You’ve invested time and money, so why waste it. Your existing customers already know, like and trust you and you can build on that.

With the social distancing measures taken to limit the spread of the Covid-19 pandemic, most business owners have lost the ability to meet with customers face-to-face.

For a business owner to not be in regular contact with customers, it’s the same as not speaking to a member of the family. We have so many ways in which to communicate with people that it's important we use these, especially now.

Here are 10 ways to keep communicating with your customers.

1. Make regular calls.
2. Ask how you can help.
3. Reply to your emails promptly.
4. Inform customers of changes to your business.
5. Stay active on social media.
6. Build out your online presence.
7. Value your customer's point of view.
8. Identify opportunities proactively.
9. Provide helpful content.
10. Add a personal touch.