This one is very difficult indeed. The people that I work with are often running quite small businesses. They come to me because they want their businesses to grow and become bigger. That means that they usually don’t have a lot of spare money to reinvest in the business. If Michael O’ Leary needs £10k for a new website, it’s not a lot of money for him, but £10k usually is a lot to reinvest for those of us running smaller companies.
One of the things I’ve definitely noticed about people I work with whose businesses grow rapidly is that these are the people who will somehow find the money to experiment on some Facebook ads or do a course on email marketing.
These are the same people who will invest a lot of their own time in getting things going, and this investment of time is often more difficult, but more important, than being able to throw money at the business.