This is often an acquired habit and one that we have to work hard to get. But the people that I’ve worked with, who have done well, are usually very happy to do their marketing online, to put money and time into online communications and understand that their business has an internet footprint.
Sometimes, these are business owners who wouldn’t leave home without their iPad, because their whole lives are lived online; but sometimes these are just people who don’t even understand much about the technology except the potential that it has for their business, and they just delegate all of the production of the email newsletters, the SEO and the making of the videos to somebody else.
The habit is becoming comfortable with the idea that the internet can be used in so many ways to make your business successful.