Chapter 5 - 7 tips on how to adopt an innovation mindset at your business
- Develop an innovation strategy—With your team’s help, develop an innovation strategy detailing how you will improve your products or services, your processes, your marketing strategy, your business model and your supply chain. Then keep it up to date.
- Tap the creativity of your employees—They have intimate knowledge of your business and industry and will often be your best source of ideas.
- Look for ideas and feedback from suppliers, customers and other stakeholders—It could be as simple as changing a process, adapting a product to a new market or exploring new ways to reach customers.
- Invest in capital assets—Especially those that improve your competitiveness like information and communications technology.
- Don’t look for the magic bullet—Focus on continuous incremental improvements.
- Educate yourself—Study innovation, change and creativity.
- Take action on new ideas—Even if they fail, have faith that you’re on the path to innovation.